With your analytics consent, Wikalna records anonymous visits, service activity and server-confirmed purchases and may use Google Analytics 4. With separate marketing consent, Meta Pixel and direct Conversions API measure advertising. Campaign labels, referrer domain, anonymous visitor/session identifiers, device category and country (when available) may be processed. We never send account details, conversation text, files, payment credentials or raw IP addresses to our marketing analytics database. Essential account, security, payment and referral functions continue independently. You can reject optional tracking or change your choices at any time using Privacy choices in the footer. Choices last up to 180 days; anonymous identifiers and checkout attribution up to 90 days; first-party events default to 180 days. Provider retention is managed in the corresponding account. Global Privacy Control disables marketing.